The No Doubt singer – who has two kids, Kingston, five, and two-year-old Zuma with singer Gavin Rossdale – loved the “creative” stage of designing her Harajuku Mini for Target children’s range, which includes biker jackets, skinny jeans, trainers, and backpacks – and she even got some assistance from her own youngsters.
She said: “My kids have a big opinion about it.
“I’m just excited. I think that moms’ are going to walk into Target and lose their minds – ‘Are you serious right now? And it’s $20? All right, I’m taking five.’
“I feel really proud of it. It’s fun to be creative. It’s fun to bake the cookies and have everyone eat them. It’s a great feeling.”
The blonde beauty – whose first fashion line, L.A.M.B., which consisted of shoes, watches and bags, debuted in 2003 – wanted her children’s brand to have a similar style to her signature looks over the years, but she still can’t believe the range has finally come to fruition.
She added to Access Hollywood: “I’ve been working on this thing for almost three years. So, for me, it’s like really surreal that it’s actually happening.
“I really wanted to do this so bad. Being able to make stuff for the right price point and get it out there so people can actually have access to it. This is like the ideal situation to have. It’s really exciting.
“This is really cute and really wearable. It’s so fun-the first time I went in for the fittings, and they brought out all the little mannequins-they actually have diapers on them! When you’re fitting, you’re fitting with a diaper.
“I wanted it to look like all of my signature looks that I’ve done through the years, kind of for children. I wanted to bring fashion to kids.”