Lindsay Lohan named face of Fornarina as brand breaks into US

Italian lifestyle brand Fornarina is hoping new spokesperson Lindsay Lohan will help them break into the American market.

Lilo announced her new position at the Fornarina Urban Beauty Show in Paris this week. The first advertising staring Lohan will hit in the spring of 2009, once Fornarina has opened flagships in London, Paris and New York by the end of this year.

“[Lindsay] is that very self-confident, dynamic woman, she’s got a lot of attitude,” Scott Ronaldson, managing director of Fornari Retail, told WWD. “That’s what we’re hoping our customer will aspire to.”

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