Marc Bouwer skips fashion week rat race, puts everyone in the ‘front row’

Marc Bouwer will once again skip showing in the tents during New York fashion week in favor of an online presentation.

The designer will present his spring 2009 collection on September 8 at noon, with editors, buyers and VIP shoppers logging in to marcbouwer.com.

The online fashion show has its advantages. Amidst a busy week editors can simple sit in their offices or hotel rooms and relax for a minute while still getting work done, and clients around the world can be part of the excitement of an exclusive preview without leaving home.

Read the rest of this entry »