Fewer fleeces and more fashion at Old Navy?

Looks like Old Navy is looking to shed its image as a fleecy family outfitter. In today’s WWD, Old Navy says it wants to share “big fashion ideas” and target more fashion-forward twenty-somethings.

As a somewhat fashion-forward twenty-something, my interest in piqued, but I’m a little suspicious. Hasn’t Gap Inc., the Old Navy parent company, told us time and time again they were revamping with a more fashionable image?

But according to executives a new marketting campaign with more stylish celebs and models will be just the beginning, ON also plans faster turnover, wardrobe-building pieces, store renovations and a new logo.

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