Kate Moss is to front a new line of Rimmel lipsticks for her 10th anniversary working with the brand

Kate Moss is set to celebrate ten happy years as the face of Rimmel makeup with a new capsule collections of lipstick for the brand.

The collection will consist of seven different shades which will span from classic pillarbox-reds to coral and pink colours that the model promises will match any outfit. The model said: “My inspiration for this range was really to create a range of easy to wear, classic shades that I have always worn and loved. From bright reds, to soft pinks and nudes, there is a shade for everyone and any occasion. It was also really important for me that they were comfortable to wear. Whatever your outfit there is sure to be a shade to match!”

Steve Mormoris, Senior Vice-President, Global Marketing for Coty Beauty, added: “Kate Moss is the ultimate London girl and truly conveys the London Look: she is a leader in the fashion and beauty stakes and Rimmel is thrilled with our long-standing relationship with the world’s most famous model.”

The new line will be launched at the beginning of London Fashion Week on the 15th, with Mossy turning up to Battersea Power Station in a helicopter to re-create the first campaign she ever did with Rimmel. Viva the London look!