Posts Tagged ‘Old Navy fashions’

Affordable Fashions, Retail News

Fewer fleeces and more fashion at Old Navy?

By Andrea Thatcher on January 28th, 2008

fleece.jpg

Looks like Old Navy is looking to shed its image as a fleecy family outfitter. In today’s WWD, Old Navy says it wants to share “big fashion ideas” and target more fashion-forward twenty-somethings.

As a somewhat fashion-forward twenty-something, my interest in piqued, but I’m a little suspicious. Hasn’t Gap Inc., the Old Navy parent company, told us time and time again they were revamping with a more fashionable image?

But according to executives a new marketting campaign with more stylish celebs and models will be just the beginning, ON also plans faster turnover, wardrobe-building pieces, store renovations and a new logo.

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