Posts Tagged ‘Plus size clothes’

News

Jessica Simpson wants women of all ages to wear her clothes.

By Andrea Petrou on March 28th, 2011

The singer-and-actress – whose fashion empire is set to make $1 billion this year – says the clothes and accessories are aimed at a whole range of females as well as a variety of occasions.

She told WWD: “This will give the consumer something to dress up in, to feel like a lady, to feel sophisticated, yet it has some sort of funk and flair to it. It has a lot of style to it. It’s not your average suit or skirt. It has lots of fun details. We wanted to change things up for the everyday working girl who wants to feel her age. It could be for a girl’s first job, or an internship. She could be in her 20s, 30s, even 40s. My mom would wear it, and she’s over 50.”

Despite her busy career, the 30-year-old beauty says her fashion range will always come first because it has made her a role model.

She said: “It all works together. I really don’t look at myself as just one thing. I’m kind of scattered and like to have my hands in a lot of different projects. It makes me who I am. It’s what defines me. What I wear, what I sing, the songs I write, the projects I choose all have to represent Jessica Simpson.

I wouldn’t take certain jobs if they were to take away from the positive role model that the Jessica Simpson Collection has allowed me to establish.because this is my number-one priority.”



Fashion News

Levi’s launches Curve ID range

By admin on August 10th, 2010

At last, denim manufacturers are finally waking up to the fact that we all come in different sizes. After conducting research that found shape is more important than style or size when choosing well-fitting jeans, Levi’s has decided to launch a range of curve friendly jeans.

Curve ID, which launches later this month, will consist of three customised fits and a range of different styles including Slight, Demi, and Bold as well as with different rises and back pocket placements. There’s also high waisted styles to coincide with the a/w 2010 trends.

Company president Robert Hanson said: “One of the most frustrating things for women is that they are not finding the right jeans for their body.

“This is particularly a women’s issue because of the diversity in body type. Men tend to wear jeans that are a little less shape-enhancing, and most men don’t want to have a discussion with you about shape and they really don’t care.”

We’ve been moaning about this issue for a good few months now and we’re really pleased that someone’s woken up to the fact that we’re not all the same size. Come on retailers, follow Levi’s lead.



Features, Opinion, plus size

Fashion’s learning curves

By Andrea Petrou on March 1st, 2010

Crystal at Mark fast.jpg

Lauren Bravo Writes:
Thank God for Mark Fast. By putting plus-sized models on the mainstream catwalk for the second season running, the much-acclaimed knitwear designer has set some ripples stirring on the sea of planet fashion. He’s proved that a) it wasn’t just a gimmick the first time round, and b) that women with a bit of meat on them can still rock high fashion looks. We can have our cake, eat our cake, and still wear a sweater dress without Anna Wintour jumping out of nowhere and locking us in a cupboard.

Hurrah! Oh, joyful day! Fashion has a new form, and it’s Crystal Renn-shaped! I could spend the rest of the article waxing lyrical on the plus-sized supermodel; the size of her thighs, the power of her curves, the voluptuous va-va-voom that her presence brings to a runwazy or magazine cover. But that would be boring, and a lapse into hypocrisy – after all, where magazines have failed women so enormously in the last 100 years (though they’ve tried to compensate with a million free canvas shopping bags) is with their tireless focus on perfection.

Instead we should discuss how silly it is that we use the term ‘plus-sized’ for models no bigger than a 12. Or how ‘curvy’ is a compliment when discussing Beyonce, but becomes a velvet-cloaked insult when used about Natalie Cassidy. The battle is far from over. Like fashion itself, it seems that plus-sized acceptance must follow the traditional path of catwalk-to-glossy-magazine-to-boutique-to-less-glossy-magazine-to-high-street-to-us. So while Mark Fast’s contribution should be applauded and appreciated, it is only the first domino in a long line to be toppled.

It seems high-end magazines still won’t use normal-sized models unless they are: 1) Famous. Designers, editors, musicians, business tycoons and the wives of world leaders are all, from time to time, allowed to grace the hallowed pages with a little extra flesh on their bones. Largely because it makes the magazine look highbrow. Or 2) A gimmick. “Look at us! We’re using fat birds! Aren’t we liberal and accepting?” the cover will scream, just to leave us in no doubt that this model is a Special Exception. But other than that, the world of the glossies remains a parallel universe, one in which Lara Stone is considered rather a hefter.

Meanwhile in the land of real women, dressing shapelier bodies is still a confusing business. I mean, we have to pay Gok Wan his dues. He’s given us all a lovely self-esteem boost, shown us how to love our wobbly bits and introduced the word ‘breasticles’ into the vernacular of a nation. But do we really want to spend the rest of our lives poured into pencil skirts and elastic waist-cincher belts, like a secretary from a 50s B-movie? Of course we don’t. We’d never be able to run up stairs. We’d be the Daleks of the style world (who are, now I come to think of it, rather pear-shaped themselves).

So we need to release Gok’s iron grip on our Spanx and reclaim our natural waistlines. And while we’re at it, a stern word needs to be had with the designers of high street plus-sized ranges. It seems grossly unfair that, while so much effort has been put into trendy maternity ranges in recent times, plus-sized wear remains on the whole a hateful mess of wafty kaftans and misshapen denim – being as women are only pregnant for nine months at a time, while some will be a size 18 their whole lives.

Plus-sized ranges, as far as I can deduce, centre around one key, and terribly misjudged, item. The t-shirt. I can only imagine that the conversations in the ivory towers must go something like this: “What do fuller figured women want to wear?” “Well, they probably want to look a bit sporty… like they might do some exercise and stop being so fuller figured.” “Yes” “And obviously they don’t want anything with any shape…” “Obviously” “So I think what they really want to wear, probably, is a great big t-shirt.” “Yes! That must be it! But hang on, isn’t that a bit boring? Plus-sized women are meant to be jolly, aren’t they?” “Hmm… ok, we’ll put some diamantés and a big jolly slogan down the front.” “Perfect.”

Other main fails in the sphere of plus-sized design include: lack of proper sleeves. This extends beyond fuller figure ranges to the vast majority of womankind, who for whatever reasons (bingo wings, chicken skin, those little pockets of flab that squeeze out under your armpits) don’t want to expose our upper arms, forcing us into little cardies that make us feel like Lorraine Kelly. Then there’s lack of shape. Wearing enormous, crushed velvet marquees does NOT make one look smaller by comparison. The only people it works on are Jenni Murray, Dawn French and Dame Judi Dench (see: ‘famous people’, above). And finally, there’s compensating for lack of shape with diamantes and mimsy floral motifs. This isn’t a primary school craft project. Give the girls a waist, for pete’s sake.

And all that hasn’t even given me time to start on the high street’s failure to accommodate us Average Amys in the 12-16 range (other than to quickly say: we have BREASTS, deal with it! Giving us acres of extra hip fabric is not going to change that; we can’t move them down there). So yes, while Mark Fast has taken a small step for woman, we still need a giant leap for womankind. But hey, at least we can eat while we’re waiting for it to happen. Cake, anybody?



Fashion News

Selfridges turns its back on plus size clothes

By Andrea Petrou on December 21st, 2009

Plus size.jpgJust as we thought the fashion world had woken up and accepted plus size women, it seems we’ve gone a step back.

Last week Selfridges announced it was dropping it’s plus size Marina Rinaldi range, which has sizes from 14 to 26, as according to The News of The World, it “doesn’t fit their image.”

The clothing range, founded in 1980 for ‘curvy women’, was taken out of stores two weeks ago to make space for slimmer lines meaning the largest size available on many fashion lines is now a 16 or 18 at a push.

Anita Barr, Director of Womenswear and Childrenswear at Selfridges said: ‘It’s true we no longer stock Marina Rinaldi, however Selfridges is constantly updating its brand mix.

‘This is also reflected in the sizing we offer. At present customers can find sizes up to a UK 18 in store.’

We think this is a disgraceful move by the well known retailer especially since half the women in the country are size 16 and above. We just hope other stores don’t take on the same approach. Tell us what you think about this by leaving your comments below.




©2010 Shiny Digital Privacy Policy