The Sugababes model purple scarves in aid of Fight Cervical Cancer in Style

The Sugababes have teamed up with a range of designers to raise awareness about cervical cancer.

Heidi Range, Amelle Berrabah and newest member of the Sugababes, Jade Ewen, will front the Fight Cervical Cancer in Style campaign. They have also modelled a limited edition purple Fight Cervical Cancer in Style scarf designed by Amy Molyneaux and Percy Parker of British fashion emporium PPQ.

Speaking on behalf of the group, Heidi Range said: “Having performed at Jade Goody’s wedding, cervical cancer is a subject we feel passionately about. We are proud to be supporting the campaign as it is important that girls and women realise how they could catch the virus that causes cervical cancer, as well as the steps they could take to reduce their risk.”

And now for the medical bit.

Many women believe that cervical cancer is hereditary, however, almost all cases are caused by a common virus called HPV (human papillomavirus). The virus can be passed on through sexual contact, therefore girls and women are at risk as soon as they start having intimate relationships. The virus is usually cleared naturally by the immune system but sometimes it persists and could lead to cervical cancer.

Currently, eight women are diagnosed with cervical cancer and nearly three women die of the disease every day in the UK. It’s the most common cancer in women aged 20-29 and the second most common cancer in women under 35 years old. It is therefore important that girls and women are made aware of the risks of cervical cancer and the best ways to reduce their risk, including a healthy lifestyle, cervical screening and vaccination against HPV (human papillomavirus).

We think this is a fantastic cause and will definitely be buying one of the scarves to show our support.