New Ralph Lauren flagship store opens in Atlanta

Most retailers have one flagship store, the store that is best stocked with the best service and biggest experience of “their brand.” But not Ralph Lauren. “Our New York store is the flagship for the Northeast, Chicago is the flagship of the middle of the country, and Beverly Hills is it for the West Coast,” executive vice president, global retail brand development Charles Fagan tells WWD. And now, the new store in Lenox Square in Atlanta “reflects our commitment to Atlanta and this region.” Ralph Lauren is really one of the original lifestyle brands and one of the most iconic American brands, so it’s only fitting that they would have flagships around the country. If you can’t make it to Atlanta or one of the flagships, check out the Ralph Lauren Web site. There is so much to look at and experience apart from the retail shop, like Lauren’s new book.