Spring/Summer 2012 hair trends- Wraps
The top five worst fashion trends ever
SS 2012 hair trends: Top five slicked back lock looks
Top ten best dressed at the 18th Annual Screen Actors Guild (SAG) Awards
On the eve of London Fashion Week, Rimmel celebrates the launch of its London Lipstick Collection By Kate by throwing a party at Battersea Power Station with Kate Moss, Cher Lloyd and Georgia May Jagger.
Kate Moss arrives at the Rimmel London Party at Battersea Power Station, London.
.
The 31-year-old beauty – who is one of the faces of Rimmel make-up alongside Kate Moss and Sophie Ellis Bextor – does not worry about the climate when putting on her hosiery because she wears them as a “safety blanket” and it means she can do cartwheels whenever she likes.
She said: “I am a year round tights girl. I will wear tights even if it is 100 degrees outside. Tights are my safety blanket.
“In them, I know I do a sweet row of cartwheels anytime, anywhere, without anyone catching a glimpse of my knickers.”
However, the actress-and-singer is troubled by the issue of “bunchy” tights too big for her skinny ankles, and wants more manufacturers to consider the plight of smaller women.
She added: “My biggest complaint with tights is that they do not accommodate skinny-ankled people like myself. We are tired of being judged for having bunchy tights. We don’t want to be held accountable for our lazy stockings!
“If you’re listening, hear our skinny ankle pleas, and make some tights with a little more snap around our well turned heels.”
Despite being known for her delicate features, Zooey has previously confessed she doesn’t always want to play “pretty” characters in movies.
She said: “I like getting to be unselfconscious – I don’t really feel so comfortable playing just, like a pretty girl.”
Models are no longer just pretty faces, they’re also exceptionally bright. Lily Cole has been happily studying at Cambridge for the past few years and Emma Watson (if you count her stint at Burberry as modelling) has shipped herself off to America to continue her studies.
Next to show us her brainy side is Rimmel girl Georgia May Jagger, who, according to Vogue has chosen to focus on her A-Levels, which she’ll be taking in June, over modelling commitments.
Her agent Tori Edwards at TESS, told the magazine: “She’s studying sociology, photography and art, and that’s her only focus right now – especially after being stranded in NY last week, where she was shooting the new Hudson campaign, because of the ash cloud. She is thinking about further studies after she finishes school and wants to do well in her exams.”
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=42a2bbd9-93a1-438f-aff2-17add4613967)
When did shopping for makeup turn into a science lesson? The secret to a flawless face used to be water, fresh air and eating apples while frolicking in the middle of a cornfield; now, there is a positive laboratory’s worth of fancy-pants formulas waiting to take our skin from nice to NASA-approved.
The upper end of the cosmetics market has long been home to mystifying science-baffle, with all their ‘nanotechnology’ this and ‘kelp minerals‘ that. But now the effect is leaking onto the humble high street, and one trip to Boots is like double A-level chemistry all over again.
So here at ShinyStyle, we’ve done your homework for you with a round-up of the new, space-age and downright fruity foundations on the market. There are ‘photochromatic pigments’ doing battle with blue sapphire and ginger extract in a bid to make us look like Zooey Daschanel. Textures are getting exciting too, with mousses, creams, minerals and ‘soufflés’ all competing with the traditional liquid as the best way to give good face. But does the most futuristic blurb necessarily mean the best results?
Revlon PhotoReady Makeup – £12.99 for 30ml – 6/10
They say: “Get poreless airbrushed skin in any light. Photochromatic pigments bend and reflect light to erase every flaw.”
We say: This has a nicer texture than most liquid foundations, but still felt a little sticky while drying. As for the ‘photochromatic pigments’, there was a radiant shimmer but the colour tended a little too dangerously towards the oompa loompa for our tastes.
Loreal Matte Morphose – £9.99 for 30ml – 8/10
They say: “A transformation you can see and feel, with a 12hour luminous matte finish. Pores and wrinkles look smoother.”
We say: Yum. With its lovely moussey texture, this self-proclaimed ‘soufflé foundation’ made us think of dessert (but be warned, it doesn’t taste as good as it looks). The colours all looked a little dark, but went on smoothly and blended beautifully well on the skin. Somewhere between foundation, powder, concealer and pudding, it gave particularly good coverage under the eyes.
Max Factor Second Skin – £13.99 for 30ml – 5/10
They say: “Now you can create a finish so flawless it’s virtually undetectable even to the professionals…Second Skin uses clever multi-tonal pigment technology to smooth over and blend flawlessly into your own natural complexion in seconds.”
We say: Now, we don’t know about you, but if we wanted our makeup to be ‘virtually undetectable’, we just wouldn’t bother buying any. More a tinted moisturiser than a foundation, this was beautifully silky and slipped on nicely, but the ultra-sheer ‘second skin’ effect was a little too much like our first skin (the one we’re trying to cover up in the first place). Only the flawless need apply.
Bourjois Healthy Mix Foundation – £9.99 for 30ml – 4/10
They say: “Gives you 70% more radiance and a flawless complexion for up to 16 hours. With ‘fruit therapy’, including apricot for radiance, melon for hydration, apple for antioxidants and ginger for energy.”
We say: Hmm, does this count as one of our five a day? Despite all the science claims, the only fruity grounds this foundation delivered on was looking orange. It felt sticky going on, and the finish was powdery and unsubtle. Think we’ll keep the fruit for eating, thanks.
Boots 17 Hide and Chic Anti-Fatigue foundation – £5.99 for 30ml – 2/10
They say: “Energises and brightens your skin.”
We say: Sadly, the cheapest of the bunch was also the most disappointing. Far from brightening skin as promised, we found our pores looked clogged and cakey. There was even a worrying return of our old teenage nemesis, the tidemark. Best left on the 17 year olds.
Maybelline Dream Creamy foundation – £7.99 for 14g – 9/10
They say: “Our new cream-whipped foundation for 100% baby smooth perfection. The combination of rich hydration in a lightweight formula blends seamlessly for 100% smooth perfection for a foundation that stays looking fresh all day.
We say: Maybelline dish up baby-fresh beauty for those of us who maybe aren’t born with it. Like couture for your face, this was cool and lightweight but its creamy solid-to-liquid texture gave reassuringly good coverage. In short? Lush.
Rimmel Match Perfection – £8.99 for 30ml – 7/10
They say: “Adapts to your skin colour and texture, with blue sapphire pigments for true colour. Give a natural flawless finish.”
We say: Why do advertisers always think the way to sell to women is to tell us that there are jewels in our cosmetics? If we had a pound for every ‘pearl-infused’ conditioner and ‘diamond technology’ facial we’ve been offered, we’d have enough to buy some actual jewellery. But annoying faux-tech blurb aside, this was a pretty good performer. It was sheer but not too sheer, didn’t look powdery or orange on the skin, and gave lovely natural coverage.
Boots No.7 Essentially Natural Mineral foundation – £13.00 for 40ml – 8/10
They say: “Lightweight hydration for a healthy-looking finish.”
We say: Cool, nicely textured and lightweight to wear, this actually did what it said on the tin (or tube, whatever). Not the sheerest of coverage, but skin looked flawless and felt moisturised and peachy.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=bf6aff22-fe47-4e95-bc44-23a1e35daac9)
First it bagged Kate Moss to front campaigns, then Lily Cole and Georgia May Jagger, but it doesn’t seem Rimmel will be stopping the celebrity campaign front anytime soon.
The British make-up brand has just announced that at kooky actress Zooey Deschanel, Solange Knowles and model Alejandra Ramos will be joining the Rimmel clan to front campaigns and be Rimmel spokeswomen.
The move comes as the brand attempts to conquer China, Japan, India and Latin America.
Coty president, Renato Semerar, said: “At a time of extraordinary worldwide growth for the brand, these three strong, successful and uniquely beautiful women will help ensure that Rimmel London’s image continues to be modern and globally relevant.”
We can’t wait to see the campaigns.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=7f91fb89-3d21-4c5e-8f45-4713b7525149)
It’s good news for ladies who like their make-up this morning with the news that Rimmel is setting up a stand in Selfridges for four weeks.
From today the make-up brand, which is fronted by Georgia May Jagger, will occupy a space in the department store offering visitors to “get the London look” by enjoying professional makeovers in iconic red telephone boxes.
The four week stint, which has been launched to tie in with London Fashion Week will also give make-up addicts the opportunity to get their hands on one off products such as eyeshadow pallettes, eyeliners and lipsticks.
We’ll see you by the mirrors.
Last week we told you about Rimmel signing up Georgia May Jagger and Coco Rocha as the new faces of the brand.
The pair, will be taking over from Kate Moss, modeling Rimmel’s make-up in poster and TV campaigns and we’ve managed to get out hands on one of the first pictures.
Georgia looks like a gorgeous 50′s siren with red and wavey hair.
We can’t wait to see the rest.
From:Debenhams show us how to avoid tanning disasters this year