Kelly Brook models for Ultimo’s SS2010 campaign

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While some celebrities are creating teaser campaigns for charity, Kelly Brook is flashing her undies for Ultimo.

The former page three girl, who is no stranger to underwear modelling having created and modelled her own range for New Look, follows in the footsteps on Peaches Geldof who fronted the brand last season, and Mel B, Helena Christensen, Rachel Hunter, Sarah Harding and Melinda Messenger who have all been previous Ultimo models.

Ultimo creator Michelle Mone OBE told The Daily Mail: “Kelly is a natural beauty and is effortlessly sexy, making her the perfect choice for Ultimo. She epitomises the Ultimo woman and looks incredible in our new designs.”

And Kelly is equally delighted at being the new face of the brand.

“I’m really delighted to be fronting Ultimo’s new campaign. Working with Ultimo and photographer Simon Emmett was great and I think the end results look fantastic,” she said.

“There is something incredibly sensual about Ultimo lingerie; I find that it always makes me feel confident and sexy, knowing I’ve got something beautiful on underneath my clothes.

“Ultimo is one of the UK’s biggest lingerie brands, so I’ve always been aware of their product and high-profile campaigns. They’ve had so many gorgeous women model for them over the years so it was really flattering to be asked by Michelle to take over.”