By Emily Borrett.
We’re massive, massive fans of the illustration and design collective The Lazy Oaf. As an illustrator myself I’ve always been drawn to the wry humour and fun, vibrant prints that their clothes and jewellery feature, showing the rest of us boring old farts that it’s okay for design to be a bit silly and a bit fun. You’d have to be completely devoid of a sense of humour to not see their bold pop-culture kitsch sweatshirts or their “brain hats” and not smile.
Items such as slogan cotton shirts and printed sweatshirts have been huge on the high street for a while now – you don’t have to look much further than Topshop or Urban Outfitters in the spring to see that everyone wants a cool, original T-shirt to slob around in. But who wants the same shirt that everyone else is wearing? It’s far better to spread your wings where your wardrobes are concerned – and Lazy Oaf is definitely worth checking out, whether it’s online or in their store in Carnaby Street. If you’re looking for bold graphic prints and Fresh Prince-esque cool, then their clothes are for you.
Check out the gallery below to see our favourite pieces from the shop.