The former ‘Hills’ star turned fashion designer has teamed up with her hairstylist, Kristin Ess, and make-up artist Amy Nadine to create the site thebeautydepartment.com, which will show visitors how to master popular hair and make-up trends at home.
Lauren said: “Growing up, I never really learned how to do my hair and makeup correctly and the results weren’t always great. Our goal with The Beauty Department is to provide girls and young women with a basic how-to of simplified versions of popular trends and styles that they can recreate themselves.”
The website will also cover health-related beauty topics and allow readers to submit questions.
Lauren is not the only celebrity to launch her own website.
Earlier this month Mary-Kate and Ashley Olsen joined forces with BeachMint Inc – a company headed by MySpace founder Josh Berman – to launch a shopping forum.
The site promises to combine shopping and social media to offer users a unique experience where they will be given recommendations for purchases based on the responses registered users give in style questionnaires.
Mary-Kate and Ashley will design products available – starting with a range of $29.99 women’s t-shirts – and create videos for the site.