Jennifer Lopez has been named as the new face of Tous Jewellery

Jennifer Lopez has been named as the new face of Tous Jewellery.

The ‘American Idol’ judge – who is well known for her love of diamonds and bling accessories – will front the line’s new adverts with a photo shoot by Ellen Von Unwerth, with the brand’s boss Salvador Tour claiming she was a great “illustration” for them.

He said: “Jennifer is not just an amazingly beautiful woman, but also a talented actress, musician and dancer sharing with us strong family values as we are a family owned business.

She is genuine and endlessly charismatic; a great illustration of our brand.”

Responding to her new job, Jennifer joked: “All girls love diamonds!”

The 41-year-old star takes over from Australian singer Kylie Minogue in the role as the face of the Spanish brand.

Speaking about the job previously, Kylie said she was “totally proud” to be involved with Tous.

She said: “I love jewellery and it’s wonderful to be able to have my pick of all these gorgeous designs. The pieces are fun, stylish and completely affordable. I’m totally proud to represent something beautiful and Spanish.”

Jennifer has been the face of a number of famous brands in the past including Venus razors and a campaign for Gucci with her three-year-old twins Max and Emme.