Interview with The Budget Fashionista in the NY “Daily News”

Kathryn Finney, the thirty-one year old fashion blogger and founder of thebudgetfashionista.com has made a career––and an astonishing salary ($150,000 a year!)––out of giving her fashion advice and budget shopping tips to stylish ladies through her website. While advertisers now scramble to work with her, Finney wasn’t always part of the fashion world. In fact, she started as an epidemiologist (a.k.a. a scientist who studies epidemics). Finney began her site because she wanted to curtail her spending and communicate with friends about her great shopping finds. When she began, blogging was a relatively new phenomenon. Today, the Web is overloaded with solo bloggers imitating her concept.


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