Usher: Singer, performer and … lingerie designer?

R&B veteran Usher has taken everyone by surprise by announcing his plans for a new business venture: designing women’s underwear.

It’s no secret that Usher loves his ladies (most of his songs are written about them), or that sexy underwear gets his heart racing, but he’s decided to take his love for lingerie a step further by designing his own. His plan is to rope in his friend Tamara Mellon, of Jimmy Choo fame, and collaborate on the project.

Women’s lingerie is dangerous waters for men: with an untrained eye, they can often go down the route when choosing underwear for women of what they percieve to be sexy: red silk, black silk, red lace, black lace, little bras and bum-dissecting thongs, all of it cheap and not very well-made. (“Corrr luv, I was in Primark today and I bought you some posh knickers. Put them on. Phwoaaarrr.”). It seems a good thing that there will be a woman’s influence on board; perhaps Tamara Mellon can give Usher a slap on the wrist and tell him to snap out of it if he’s caught rifling through the bargain bins of TKMaxx for inspiration.

I for one am really interested to see what he comes up with in his new venture. Beautiful lingerie is all about unleashing our inner sexiness and self-confidence; a woman can still feel hot in an old burlap sack if she’s wearing Agent Provocateur underneath. Here’s hoping that Usher not only designs something that men will love, but something that women will love too.